Marketing
The 14 Best Marketing Automation Software Tools
Widespread automation is coming soon to a neighborhood near you. In the near future, self-driving trucks will move tons of products down our highways and employee-less stores,...
Ben Johnson
Conversion Optimization
Cost Per Lead (CPL): Formula To Calculate Your Cost Per Lead
A successful marketing strategy has many components, but the overall efficacy always boils down to one question: Are you acquiring new customers in a cost-efficient manner? It’s...
Lead Generation
18 Amazing Landing Page Examples That Highly Convert Over 60% Of Traffic
Some landing page examples should serve as warnings. Earlier today I was searching for a better way to find deals on plane tickets. I clicked onto one of the first sites that...
Conversion Optimization
The 12 Best Landing Page Builder Softwares for 2021
Traffic and conversion are core to any digital marketer’s job — the two main goals of the job are to drive people to a site and then make sure they take action on-page while...
Conversion Optimization
Saas Conversion Rate: How to Benchmark & Improve This Key Metric
No matter what kind of online business you run, it’s important to monitor and optimize your conversion rate. Without a high converting site or product, you can drive all the...
