Marketing

The 14 Best Marketing Automation Software Tools

Widespread automation is coming soon to a neighborhood near you. In the near future, self-driving trucks will move tons of products down our highways and employee-less stores,...

Ben Johnson
Conversion Optimization

Cost Per Lead (CPL): Formula To Calculate Your Cost Per Lead

A successful marketing strategy has many components, but the overall efficacy always boils down to one question: Are you acquiring new customers in a cost-efficient manner? It’s...

Drew Housman
Lead Generation

18 Amazing Landing Page Examples That Highly Convert Over 60% Of Traffic

Some landing page examples should serve as warnings. Earlier today I was searching for a better way to find deals on plane tickets. I clicked onto one of the first sites that...

Rachel Frazer
Conversion Optimization

The 12 Best Landing Page Builder Softwares for 2021

Traffic and conversion are core to any digital marketer’s job — the two main goals of the job are to drive people to a site and then make sure they take action on-page while...

Ben Johnson
Conversion Optimization

Saas Conversion Rate: How to Benchmark & Improve This Key Metric

No matter what kind of online business you run, it’s important to monitor and optimize your conversion rate. Without a high converting site or product, you can drive all the...

Ben Johnson

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