Marketing
SAAS Business Metrics You Need to Track
By any metric you look at, software as a service (SaaS) companies are booming. SaaS IPO’s are happening at a torrid pace, revenue per employee at top SaaS companies has eclipsed...
Drew Housman
Contributor, Proof
Drew Housman
Marketing
How To Market & Sell To Millennials (from a Millennial)
Millennials are often maligned for being an entitled group of young people who all want participation trophies just for getting out of bed. The reality, of course, is more...
Marketing
What Is Growth Marketing? (And Why You Need It)
Over 500,000 new businesses start in the US every year, and over 200 billion dollars is collectively spent on marketing each year. In such a crowded environment, it can be hard...
Conversion Optimization
Cost Per Lead (CPL): Formula To Calculate Your Cost Per Lead
A successful marketing strategy has many components, but the overall efficacy always boils down to one question: Are you acquiring new customers in a cost-efficient manner? It’s...
Conversion Optimization
9 Awesome Benefits of Website Personalization
The World Wide Web launched back in the early 1990s as a way for anyone with a computer and an internet connection to access vast amounts of information. It quickly blossomed...
