Wade Foster, CEO of Zapier, on flywheels & user acquisition on the way to $35MM ARR
Have you ever tried to save an email to Evernote? Fire a Google Calendar from a Slack message? Getting programs to talk to each other...
Is Y Combinator Worth It? A Founder’s Experience
How did we get in? What it’s really like? Is Y Combinator worth it? Those are the questions I get asked the most after doing Y Combinator a year ago. If you don’t know what YC is, it’s an...
How We Saw 27% More Signups by Personalizing Our Signup Funnel
Let’s talk about how we are driving traffic to our site, and then the new funnel that we are building with Proof Experiences that sends people through the funnel and creates delightful...
#ScaleOrDie
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LawnStarter’s road from TechStars to leading lawn marketplace
After going through TechStars in 2014, LawnStarter has scaled into the leading online name in lawn care. Ryan Farley, LawnStarter’s...
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Brian Moran’s secret to paid traffic and massive growth at SamCart
When Brian Moran was growing up, his father gave him a piece of advice that stuck with him: learn to sell. After playing collegiate...
Conversion Optimization
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Customer Acquisition Cost: Everything You Need to Know
In marketing as in our personal lives, no one has an unlimited budget. We always have to balance purchasing all the things we need with the...
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21 Pricing Page Design Secrets for More Conversions
The pricing page is an underrated asset for a SaaS business. It’s a chance to experiment, to optimize, and even to have a little fun. It’s...
Lead Generation
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Why Personalized Content is the New Standard in Marketing
Consumers gets savvier every year, and it’s not always easy to grab their attention. That’s a big reason why the web is moving toward...
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Making Your Automated Emails More Human: What You Need to Know
There’s no easy way to say this: there’s just too much noise in the world of email. So many automated emails invariably end up in the...
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19 Exit Intent Popup Examples to Increase Conversions and Grow Revenue
Do you like popup ads? Most people don’t, and popups often get a fairly bad wrap. This might be a bold statement, but I absolutely love...
Marketing
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Customer Acquisition Cost: Everything You Need to Know
In marketing as in our personal lives, no one has an unlimited budget. We always have to balance purchasing all the things we need with the...
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How to Use Topic Clusters to Drive More Traffic in 2019
Remember the days when blogging was as easy as coming up with a topic idea, finding relevant keywords, and then publishing and promoting...
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The Saas Growth Metrics You Need to Track Every Day
By any metric you look at, software as a service (SaaS) companies are booming. SaaS IPO’s are happening at a torrid pace, revenue per...
Startups
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Is Y Combinator Worth It? A Founder’s Experience
How did we get in? What it’s really like? Is Y Combinator worth it? Those are the questions I get asked the most after doing Y...
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How We Saw 27% More Signups by Personalizing Our Signup Funnel
Let’s talk about how we are driving traffic to our site, and then the new funnel that we are building with Proof Experiences that...
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The Experience Era is Upon Us
In this article, I want to share with you all this huge shift that I’ve been noticing in marketing as I’ve studied the recent...
Traffic
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How to Use Topic Clusters to Drive More Traffic in 2019
Remember the days when blogging was as easy as coming up with a topic idea, finding relevant keywords, and then publishing and promoting...
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7 Tips to Jumpstart Your SEO Efforts in 2019
Though the benefits of SEO are extensive, the idea of putting SEO strategies into practice can be intimidating. As many as two-thirds of...
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165 Best Facebook Ads: The Internet’s Ultimate List
As marketers by trade, we see a whole lot of Facebook ad examples on a daily basis. We’re cookied on nearly every website you could...
Updates
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Create Delightful Websites with Proof Experiences + Segment
Now you can create delightfully human experiences using Proof Experiences + Segment! Segment is a single platform that collects, stores,...
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10 A/B Tests We Launched to Optimize Our Own Proof Campaigns
You’ve probably heard the merits of A/B testing for quite a while — it seems to be one of those topics that digital marketers just can’t...
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Product Update: Goal Tracking, A/B Testing, and Zapier
Today, we released 3 big updates including A/B Testing and Goal Tracking, but before we get into that let’s rewind to how we got here… The...
Most Recent
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Is Y Combinator Worth It? A Founder’s Experience
How did we get in? What it’s really like? Is Y Combinator worth it? Those are the questions I get asked the most after doing Y...
-
How We Saw 27% More Signups by Personalizing Our Signup Funnel
Let’s talk about how we are driving traffic to our site, and then the new funnel that we are building with Proof Experiences that...
-
Customer Acquisition Cost: Everything You Need to Know
In marketing as in our personal lives, no one has an unlimited budget. We always have to balance purchasing all the things we need with the...
-
Wade Foster, CEO of Zapier, on flywheels & user acquisition on the way to $35MM ARR
Have you ever tried to save an email to Evernote? Fire a Google Calendar from a Slack message? Getting programs to talk to each other...
-
The Experience Era is Upon Us
In this article, I want to share with you all this huge shift that I’ve been noticing in marketing as I’ve studied the recent...
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Confession of a Recovering MRR-obsessed Startup
I’ve got news to share with you: I used to be MRR-obsessed. That was how Proof started, but I’m recovering, I’m reforming...
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21 Pricing Page Design Secrets for More Conversions
The pricing page is an underrated asset for a SaaS business. It’s a chance to experiment, to optimize, and even to have a little fun. It’s...
-
How to Use Topic Clusters to Drive More Traffic in 2019
Remember the days when blogging was as easy as coming up with a topic idea, finding relevant keywords, and then publishing and promoting...
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7 Shifts I’ve Made from Marketer to CEO
Today, Proof is right at 17 employees, and we launched a little over a year and a half ago. In this quick transition, it’s gone from just...