Cost Per Lead (CPL): Getting Started With This Important Metric
A successful marketing strategy has many components, but the overall efficacy always boils down to one question: Are you acquiring new...
Marketer Hacks: 10 Tricks to Get More Done in Less Time
Marketers have a lot on their plates today. Between managing social media platforms, optimizing blog posts, and creating quality content, it doesn’t seem like there are enough hours in the day. How...
Product Update: Goal Tracking, A/B Testing, and Zapier
Today, we released 3 big updates including A/B Testing and Goal Tracking, but before we get into that let’s rewind to how we got here… The story of Proof begins with Chris, Dave, and J̦P — 3 friends...
Conversion Optimization
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How To Calculate Conversion Rate: The Secret To More Revenue
There might not be a term thrown around more often by marketers than conversion rate. And it’s for good reason – conversion rate is...
Lead Generation
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Making Your Automated Emails More Human: What You Need to Know
There’s no easy way to say this: there’s just too much noise in the world of email. So many automated emails invariably end up in the...
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19 Exit Intent Popup Examples to Increase Conversions and Grow Revenue
Do you like popup ads? Most people don’t, and popups often get a fairly bad wrap. This might be a bold statement, but I absolutely love...
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Real Estate Landing Pages: Everything You Need to Know to Sell More Properties
Our team recently relocated to Austin, Texas — more than 1500 miles and 24 hours from what used to be home: Annapolis, Maryland. And while...
Marketing
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Marketer Hacks: 10 Tricks to Get More Done in Less Time
Marketers have a lot on their plates today. Between managing social media platforms, optimizing blog posts, and creating quality content,...
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6 Pricing Strategies for Your Digital Product
If your background is in marketing, then you’re likely familiar with the four Ps: product, place, promotion, and price. When it comes to...
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5 Things to Know When Selling to Millennials (from a Millennial)
Millennials are often maligned for being an entitled group of young people who all want participation trophies just for getting out of bed....
Startups
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The Inside Scoop on Planning the Inaugural Proof Camp
When I think of great companies, there’s one thing that sets them light-years ahead of their competition. It’s not their product, it’s...
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Life After Y Combinator & Why We’re Moving To Austin
The last 3 months have been a whirlwind. Personally, I’ve grown more as an entrepreneur during Y Combinator than I had in a long...
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How We Got Into Y Combinator After Failing Miserably The First Time
It all started with a Facebook post I made in late 2016… Spoiler Alert: We got in 🙂 Y Combinator (YC) is the premier startup...
Traffic
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165 Best Facebook Ads: The Internet’s Ultimate List
As marketers by trade, we see a whole lot of Facebook ad examples on a daily basis. We’re cookied on nearly every website you could...
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7 Stage Framework To Optimize A Facebook Funnel
One of the most significant challenges as a marketer or agency responsible for growing a business with paid advertising is answering:...
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These Facebook Ad Hacks Can 10x Your Campaign Results
It’s no secret that Facebook is fast becoming the go-to platform for online advertising. In 2018, Facebook alone controlled 20% share of...
Updates
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Product Update: Goal Tracking, A/B Testing, and Zapier
Today, we released 3 big updates including A/B Testing and Goal Tracking, but before we get into that let’s rewind to how we got here… The...
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Proof 2.0: Our Biggest Product Update Ever
When you logged into Proof this morning, you may have noticed a slightly different look and feel to the app. It’s the same experience you...
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Product Update: 24-Hour Campaign Metrics Are Now Live on Your Account
Happy Tuesday Proof Customers! First of all, I hope you’ve been enjoying Summer so far. We’ve been getting settled in our new...
Most Recent
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Marketer Hacks: 10 Tricks to Get More Done in Less Time
Marketers have a lot on their plates today. Between managing social media platforms, optimizing blog posts, and creating quality content,...
-
Product Update: Goal Tracking, A/B Testing, and Zapier
Today, we released 3 big updates including A/B Testing and Goal Tracking, but before we get into that let’s rewind to how we got here… The...
-
6 Pricing Strategies for Your Digital Product
If your background is in marketing, then you’re likely familiar with the four Ps: product, place, promotion, and price. When it comes to...
-
165 Best Facebook Ads: The Internet’s Ultimate List
As marketers by trade, we see a whole lot of Facebook ad examples on a daily basis. We’re cookied on nearly every website you could...
-
5 Things to Know When Selling to Millennials (from a Millennial)
Millennials are often maligned for being an entitled group of young people who all want participation trophies just for getting out of bed....
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12 Ways to Improve Your Site’s SEO for Free (Or Nearly Free)
To the average business owner or marketer without a lot of experience in search engine optimization (SEO), diving in head first can seem...
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How to Build an Email List — 9 Quick and Smart Tactics from the Pros
All marketers know the value of the email list. It’s an owned channel. It’s not subject to uncontrolled phenomena like search engine...
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8 Marketing Fails You Have to See to Believe
The best marketers know what not to do. A good way to avoid mistakes is to look at the stunning amount of marketing fails that global...
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Cost Per Lead (CPL): Getting Started With This Important Metric
A successful marketing strategy has many components, but the overall efficacy always boils down to one question: Are you acquiring new...