Cost Per Lead (CPL): Getting Started With This Important Metric
A successful marketing strategy has many components, but the overall efficacy always boils down to one question: Are you acquiring new...
6 Pricing Strategies for Your Digital Product
If your background is in marketing, then you’re likely familiar with the four Ps: product, place, promotion, and price. When it comes to selling a digital product, the last of the Ps can be a...
165 Best Facebook Ads: The Internet’s Ultimate List
As marketers by trade, we see a whole lot of Facebook ad examples on a daily basis. We’re cookied on nearly every website you could imagine, and we’re always on the hunt for the best tactics to use...
Conversion Optimization
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How To Calculate Conversion Rate: The Secret To More Revenue
There might not be a term thrown around more often by marketers than conversion rate. And it’s for good reason – conversion rate is...
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The Beginner’s Guide to Web Personalization
Web personalization is a marketing and optimization technique that is often misunderstood. On one side, you have those who look at it as a...
Lead Generation
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Making Your Automated Emails More Human: What You Need to Know
There’s no easy way to say this: there’s just too much noise in the world of email. So many automated emails invariably end up in the...
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19 Exit Intent Popup Examples to Increase Conversions and Grow Revenue
Do you like popup ads? Most people don’t, and popups often get a fairly bad wrap. This might be a bold statement, but I absolutely love...
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Real Estate Landing Pages: Everything You Need to Know to Sell More Properties
Our team recently relocated to Austin, Texas — more than 1500 miles and 24 hours from what used to be home: Annapolis, Maryland. And while...
Marketing
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6 Pricing Strategies for Your Digital Product
If your background is in marketing, then you’re likely familiar with the four Ps: product, place, promotion, and price. When it comes to...
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5 Things to Know When Selling to Millennials (from a Millennial)
Millennials are often maligned for being an entitled group of young people who all want participation trophies just for getting out of bed....
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12 Ways to Improve Your Site’s SEO for Free (Or Nearly Free)
To the average business owner or marketer without a lot of experience in search engine optimization (SEO), diving in head first can seem...
Startups
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The Inside Scoop on Planning the Inaugural Proof Camp
When I think of great companies, there’s one thing that sets them light-years ahead of their competition. It’s not their product, it’s...
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Life After Y Combinator & Why We’re Moving To Austin
The last 3 months have been a whirlwind. Personally, I’ve grown more as an entrepreneur during Y Combinator than I had in a long...
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How We Got Into Y Combinator After Failing Miserably The First Time
It all started with a Facebook post I made in late 2016… Spoiler Alert: We got in 🙂 Y Combinator (YC) is the premier startup...
Traffic
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165 Best Facebook Ads: The Internet’s Ultimate List
As marketers by trade, we see a whole lot of Facebook ad examples on a daily basis. We’re cookied on nearly every website you could...
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7 Stage Framework To Optimize A Facebook Funnel
One of the most significant challenges as a marketer or agency responsible for growing a business with paid advertising is answering:...
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These Facebook Ad Hacks Can 10x Your Campaign Results
It’s no secret that Facebook is fast becoming the go-to platform for online advertising. In 2018, Facebook alone controlled 20% share of...
Updates
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Proof 2.0: Our Biggest Product Update Ever
When you logged into Proof this morning, you may have noticed a slightly different look and feel to the app. It’s the same experience you...
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Proof Update: 24-Hour Campaign Metrics Are Now Live on Your Account
Happy Tuesday Proof Customers! First of all, I hope you’ve been enjoying Summer so far. We’ve been getting settled in our new...
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Product Update: Increase Conversions with Exports & Click-Through URLs
Hello from beautiful Austin 👋 This has been a monumental week here at Proof. We’ve grown our team 50%, moved our HQ to Austin, TX,...
Most Recent
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6 Pricing Strategies for Your Digital Product
If your background is in marketing, then you’re likely familiar with the four Ps: product, place, promotion, and price. When it comes to...
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165 Best Facebook Ads: The Internet’s Ultimate List
As marketers by trade, we see a whole lot of Facebook ad examples on a daily basis. We’re cookied on nearly every website you could...
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5 Things to Know When Selling to Millennials (from a Millennial)
Millennials are often maligned for being an entitled group of young people who all want participation trophies just for getting out of bed....
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12 Ways to Improve Your Site’s SEO for Free (Or Nearly Free)
To the average business owner or marketer without a lot of experience in search engine optimization (SEO), diving in head first can seem...
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How to Build an Email List — 9 Quick and Smart Tactics from the Pros
All marketers know the value of the email list. It’s an owned channel. It’s not subject to uncontrolled phenomena like search engine...
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8 Marketing Fails You Have to See to Believe
The best marketers know what not to do. A good way to avoid mistakes is to look at the stunning amount of marketing fails that global...
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Cost Per Lead (CPL): Getting Started With This Important Metric
A successful marketing strategy has many components, but the overall efficacy always boils down to one question: Are you acquiring new...
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How To Calculate Conversion Rate: The Secret To More Revenue
There might not be a term thrown around more often by marketers than conversion rate. And it’s for good reason – conversion rate is...
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Making Your Automated Emails More Human: What You Need to Know
There’s no easy way to say this: there’s just too much noise in the world of email. So many automated emails invariably end up in the...