Cost Per Lead (CPL): Getting Started With This Important Metric
A successful marketing strategy has many components, but the overall efficacy always boils down to one question: Are you acquiring new...
How to Build an Email List — 9 Quick and Smart Tactics from the Pros
All marketers know the value of the email list. It’s an owned channel. It’s not subject to uncontrolled phenomena like search engine algorithms or the popularity of a social network. Email is a...
8 Marketing Fails You Have to See to Believe
The best marketers know what not to do. A good way to avoid mistakes is to look at the stunning amount of marketing fails that global brands have made over the past few decades. There’s no shortage...
Conversion Optimization
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How To Calculate Conversion Rate: The Secret To More Revenue
There might not be a term thrown around more often by marketers than conversion rate. And it’s for good reason – conversion rate is...
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The Beginner’s Guide to Web Personalization
Web personalization is a marketing and optimization technique that is often misunderstood. On one side, you have those who look at it as a...
Lead Generation
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Making Your Automated Emails More Human: What You Need to Know
There’s no easy way to say this: there’s just too much noise in the world of email. So many automated emails invariably end up in the...
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19 Exit Intent Popup Examples to Increase Conversions and Grow Revenue
Do you like popup ads? Most people don’t, and popups often get a fairly bad wrap. This might be a bold statement, but I absolutely love...
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Real Estate Landing Pages: Everything You Need to Know to Sell More Properties
Our team recently relocated to Austin, Texas — more than 1500 miles and 24 hours from what used to be home: Annapolis, Maryland. And while...
Marketing
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How to Build an Email List — 9 Quick and Smart Tactics from the Pros
All marketers know the value of the email list. It’s an owned channel. It’s not subject to uncontrolled phenomena like search engine...
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8 Marketing Fails You Have to See to Believe
The best marketers know what not to do. A good way to avoid mistakes is to look at the stunning amount of marketing fails that global...
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Cost Per Lead (CPL): Getting Started With This Important Metric
A successful marketing strategy has many components, but the overall efficacy always boils down to one question: Are you acquiring new...
Startups
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The Inside Scoop on Planning the Inaugural Proof Camp
When I think of great companies, there’s one thing that sets them light-years ahead of their competition. It’s not their product, it’s...
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Life After Y Combinator & Why We’re Moving To Austin
The last 3 months have been a whirlwind. Personally, I’ve grown more as an entrepreneur during Y Combinator than I had in a long...
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How We Got Into Y Combinator After Failing Miserably The First Time
It all started with a Facebook post I made in late 2016… Spoiler Alert: We got in 🙂 Y Combinator (YC) is the premier startup...
Traffic
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7 Stage Framework To Optimize A Facebook Funnel
One of the most significant challenges as a marketer or agency responsible for growing a business with paid advertising is answering:...
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These Facebook Ad Hacks Can 10x Your Campaign Results
It’s no secret that Facebook is fast becoming the go-to platform for online advertising. In 2018, Facebook alone controlled 20% share of...
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Cost Per Acquisition Guide: Everything You Need to Know
As a marketer, you have a long list of items to keep top of mind. You’re running ads, writing copy, optimizing keywords, managing writers,...
Updates
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Proof 2.0: Our Biggest Product Update Ever
When you logged into Proof this morning, you may have noticed a slightly different look and feel to the app. It’s the same experience you...
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Proof Update: 24-Hour Campaign Metrics Are Now Live on Your Account
Happy Tuesday Proof Customers! First of all, I hope you’ve been enjoying Summer so far. We’ve been getting settled in our new...
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Product Update: Increase Conversions with Exports & Click-Through URLs
Hello from beautiful Austin 👋 This has been a monumental week here at Proof. We’ve grown our team 50%, moved our HQ to Austin, TX,...
Most Recent
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How to Build an Email List — 9 Quick and Smart Tactics from the Pros
All marketers know the value of the email list. It’s an owned channel. It’s not subject to uncontrolled phenomena like search engine...
-
8 Marketing Fails You Have to See to Believe
The best marketers know what not to do. A good way to avoid mistakes is to look at the stunning amount of marketing fails that global...
-
Cost Per Lead (CPL): Getting Started With This Important Metric
A successful marketing strategy has many components, but the overall efficacy always boils down to one question: Are you acquiring new...
-
How To Calculate Conversion Rate: The Secret To More Revenue
There might not be a term thrown around more often by marketers than conversion rate. And it’s for good reason – conversion rate is...
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Making Your Automated Emails More Human: What You Need to Know
There’s no easy way to say this: there’s just too much noise in the world of email. So many automated emails invariably end up in the...
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47 Digital Marketing Tools Used By Experts In The Field
To accomplish any job, you need the tools for your trade. An accountant would be helpless without Quickbooks and Excel. A carpenter can’t...
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The Beginner’s Guide to Web Personalization
Web personalization is a marketing and optimization technique that is often misunderstood. On one side, you have those who look at it as a...
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19 Exit Intent Popup Examples to Increase Conversions and Grow Revenue
Do you like popup ads? Most people don’t, and popups often get a fairly bad wrap. This might be a bold statement, but I absolutely love...
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Proof 2.0: Our Biggest Product Update Ever
When you logged into Proof this morning, you may have noticed a slightly different look and feel to the app. It’s the same experience you...