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social-proof-examples

10 Awesome Examples of Social Proof You’ve Seen Online & Offline

Whether online or in the physical world, we rely on cues from other people to help us determine how to act, where to go, and what to buy. These cues constitute social proof. You can think of social...

Personalized Email Campaigns

4 Ways to Create Personalized Email Campaigns

Gone are the days when a company’s email marketing strategy consisted of simply sending a single email to their entire list. Email blasting is no longer considered an effective practice, which is why...

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