8 Marketing Fails You Have to See To Believe
The best marketers know what not to do. A good way to avoid mistakes is to look at the stunning amount of marketing fails that global brands have made over the past few decades. There’s no shortage of failed...
Cost Per Lead (CPL): Getting Started With This Important Metric
A successful marketing strategy has many components, but the overall efficacy always boils down to one question: Are you acquiring new customers in a cost-efficient manner? It’s the “cost-efficient” part of the...
How To Calculate Conversion Rate: The Secret To More Revenue
There might not be a term thrown around more often by marketers than conversion rate. And it’s for good reason – conversion rate is everything for a business that operates online. If you know you know how to...
Making Your Automated Emails More Human: What You Need to Know
There’s no easy way to say this: there’s just too much noise in the world of email. So many automated emails invariably end up in the Promotions Tab on the inbox and that is causing a collective drop in the open...
47 Digital Marketing Tools Used By Experts In The Field
To accomplish any job, you need the tools for your trade. An accountant would be helpless without Quickbooks and Excel. A carpenter can’t construct a house without a saw and a drill. A salesman needs a phone and a...