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hyper personalization
  • Marketing
  • 5 min

Hyper personalization: what is it? and how do you do it correctly?

We’re all used to personalization in marketing these days. It can be as simple as pulling a customer’s email into a subject line — or calling out a company’s unique industry on a landing page. The...

Ed Fry
  • #ScaleOrDie
  • 32 min

Ed Fry, SaaS growth consultant, on the future of data to personalize experiences

For the past 6 years, Ed Fry has been working in B2B companies such as HubSpot, Hull.io, and Inbound.org. Shortly after our interview, Ed started working as a SaaS growth consultant and now works as...

#ScaleOrDie

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