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  • Design
  • 3 min

How to rebrand: The inside story behind the new Proof brand

Rebrands can suck. There are lots of reasons not to change your company’s look and feel. They’re expensive (pause for a moment and imagine finding and replacing every instance of your current logo)....

  • Updates
  • 4 min

Introducing Proof Experiences

I can still vividly remember standing on the risers, tears running down my face, while our assistant principle played Graduation, by Vitamin C on a $30 boombox in our elementary school graduation. It...

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