Contributor, Proof
In marketing as in our personal lives, no one has an unlimited budget. We always have to balance purchasing all the things we need with the cost it takes to acquire them. We’d...
The pricing page is an underrated asset for a SaaS business. It’s a chance to experiment, to optimize, and even to have a little fun. It’s also the last thing a potential user...
Consumers get savvier every year, and it’s not always easy to grab their attention. That’s a big reason why the web is moving toward increasing levels of personalized content....
Recently, when a TV program I was watching took a commercial break, I decided to open up Spotify on my phone. The app informed me that a band I like was coming to my town soon....
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