Traffic
10 Ways To Beat The Facebook Algorithm in 2021
In modern business, social media plays a central role in acquiring new customers and then retaining them. It’s even better if you do so without having to commit an endless...
Chad Rubin
Lead Generation
19 Exit Intent Popup Examples to Increase Conversions
Do you like popup ads? Most people don’t, and popups often get a fairly bad wrap. This might be a bold statement, but I absolutely love popups. I think they’re one of the most...
Traffic
Cost Per Acquisition Guide: The Cost Per Acquisition Formula
As a marketer, you have a long list of items to keep top of mind. You’re running ads, writing copy, optimizing keywords, managing writers, planning events, establishing...
Conversion Optimization
How To Calculate Conversion Rate: The Conversion Rate Formula
There might not be a term thrown around more often by marketers than conversion rate. And it’s for good reason – conversion rate is everything for a business that operates...
Marketing
What Is Growth Marketing? (And Why You Need It)
Over 500,000 new businesses start in the US every year, and over 200 billion dollars is collectively spent on marketing each year. In such a crowded environment, it can be hard...
