Ben Johnson

HEAD OF CONTENT, PROOF

Conversion Optimization

Product Recommendations: 7 Tactics Used by the Experts

The simplest way to appreciate the power of a high-quality product recommendation engine is to remember what shopping was like in the dark ages of the internet — back when going...

Ben Johnson
Traffic

165 Best Facebook Ad Examples: The Internet’s Ultimate List

As marketers by trade, we see a whole lot of Facebook ad examples on a daily basis. We’re cookied on nearly every website you could imagine, and we’re always on the hunt for the...

Ben Johnson
Conversion Optimization

The Top 33 Call to Action Examples That Make Customers Click

In a world where the average landing page converts at just 2.35%, businesses need to do everything they can to stand out. One key way to reduce your bounce rate and keep users...

Ben Johnson
Marketing

Hyper personalization: what is it? and how do you do it correctly?

We’re all used to personalization in marketing these days. It can be as simple as pulling a customer’s email into a subject line — or calling out a company’s unique industry on...

Ben Johnson
Marketing

Personalization statistics: 25 things every marketer should know

Personalization, it’s all the rage in marketing these days. You see it everywhere: in the marketing emails you get in the days leading up to Cyber Monday, in hyper-relevant CTAs...

Ben Johnson

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