Marketing
What Is One-To-One Marketing? Everything You Need to Know
“The aim of marketing is to know and understand the customer so well that the product or service sells itself.” — Peter Drucker With that quote, management consulting legend...
Ben Johnson
HEAD OF CONTENT, PROOF
Ben Johnson
Marketing
The 13 Account Based Marketing Software (ABM) Tools You Need to Know
So, you’ve decided to incorporate an account based marketing strategy. You’ve heard about how it can increase conversions, reduce ad spend, and delight your highest value...
Marketing
Account Based Marketing: The Ultimate Guide for Marketers
The most successful high-end restaurants don’t get popular by promising to have the biggest portions at the lowest prices. Usually, they serve pricey, small plates that are...
Marketing
The Best AI Marketing Tools for Content Strategy
Content marketing is not easy. It requires a strategic mind, writing ability, and SEO knowledge. It also helps if you can synthesize complex ideas into interesting posts, write...
Marketing
Smart Content: What is it? And why does it matter?
I frequently see online ads that feel like they are reading my mind. One day I’ll consider buying new sunglasses, and boom, the next day I see an ad for a pair I like. While...
