Updates
Proof 2.0: Our Biggest Product Update Ever
When you logged into Proof this morning, you may have noticed a slightly different look and feel to the app. It’s the same experience you know and love, but we’ve launched some...
Ben Johnson
HEAD OF CONTENT, PROOF
Ben Johnson
Marketing
The 21 Best Marketing Podcasts (From the Playlists of CEOs & Marketers)
Marketers and CEOs are constantly learning — it’s a necessity in today’s world. When technology changes on a daily basis, knowledge is what helps you and your company stay ahead...
Conversion Optimization
Social Proof: What Is It, Why It Matters, and How Do You Use It?
Whether we realize it or not, social proof affects all of us. Think back to a time you were invited to a party. Before attending, you probably thought through the scenario in...
Lead Generation
This B2B Lead Generation Map Can Improve Your Funnel [Infographic]
Without a map, it’s hard to know how long a trip will take. You can get lost, and you can forget where you’re heading. For instance, I don’t know how to travel from my house in...
Conversion Optimization
70 Conversion Rate Optimization Tools for a Crazy Conversion Increase
Looking for a way to instantly boost your conversion rate? We found 68. Software can be both a blessing and a curse. It’s supposed to make your life easier, but sometimes, there...
