Ben Johnson

HEAD OF CONTENT, PROOF

#ScaleOrDie

Teachable’s CEO on doing things that don’t scale to achieve 3x growth

In four short years, Teachable has grown to over $1 million of monthly revenue and last year, they helped their creators sell close to $190 million in courses. One of the most...

Ben Johnson
#ScaleOrDie

Drift’s David Cancel on the importance of brand for startups in 2021

Drift is a company that we’ve been intrigued by for a long time. They’ve achieved rapid growth in a short period of time — all while building an incredibly strong brand. How do...

Ben Johnson
Marketing

The 14 Marketing Conferences That Will Define 2021

Savvy digital marketers realize that personalization and custom content are king. The game has become all about creating frictionless user experiences that are tailored to each...

Ben Johnson
Updates

10 A/B Tests We Launched to Optimize Our Own Proof Campaigns

You’ve probably heard the merits of A/B testing for quite a while — it seems to be one of those topics that digital marketers just can’t seem to stop yapping about. But that’s...

Ben Johnson
Updates

Product Update: Goal Tracking, A/B Testing, and Zapier

Today, we released 3 big updates including A/B Testing and Goal Tracking, but before we get into that let’s rewind to how we got here… The story of Proof begins with Chris,...

Ben Johnson

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