Ben Johnson

HEAD OF CONTENT, PROOF

Marketing

The 14 Best Marketing Automation Software Tools

Widespread automation is coming soon to a neighborhood near you. In the near future, self-driving trucks will move tons of products down our highways and employee-less stores,...

Ben Johnson
Conversion Optimization

The 12 Best Landing Page Builder Softwares for 2021

Traffic and conversion are core to any digital marketer’s job — the two main goals of the job are to drive people to a site and then make sure they take action on-page while...

Ben Johnson
Conversion Optimization

Saas Conversion Rate: How to Benchmark & Improve This Key Metric

No matter what kind of online business you run, it’s important to monitor and optimize your conversion rate. Without a high converting site or product, you can drive all the...

Ben Johnson
Conversion Optimization

10 Awesome Examples of Social Proof You’ve Seen Online & Offline

Whether online or in the physical world, we rely on cues from other people to help us determine how to act, where to go, and what to buy. These cues constitute social proof. You...

Ben Johnson
Conversion Optimization

30 Web Personalization Tools You Need to Know

Personalization is the concept of building a customized website experience for each visitor that visits a web page. It’s not that complicated of an idea and it makes intuitive...

Ben Johnson

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