Ben Johnson

HEAD OF CONTENT, PROOF

Updates

Product Update: Goal Tracking, A/B Testing, and Zapier

Today, we released 3 big updates including A/B Testing and Goal Tracking, but before we get into that let’s rewind to how we got here… The story of Proof begins with Chris,...

Ben Johnson
Updates

Proof 2.0: Our Biggest Product Update Ever

When you logged into Proof this morning, you may have noticed a slightly different look and feel to the app. It’s the same experience you know and love, but we’ve launched some...

Ben Johnson
Marketing

The 21 Best Marketing Podcasts (From the Playlists of CEOs & Marketers)

Marketers and CEOs are constantly learning — it’s a necessity in today’s world. When technology changes on a daily basis, knowledge is what helps you and your company stay ahead...

Ben Johnson
Conversion Optimization

Social Proof: What Is It, Why It Matters, and How Do You Use It?

Whether we realize it or not, social proof affects all of us. Think back to a time you were invited to a party. Before attending, you probably thought through the scenario in...

Ben Johnson
Lead Generation

This B2B Lead Generation Map Can Improve Your Funnel [Infographic]

Without a map, it’s hard to know how long a trip will take. You can get lost, and you can forget where you’re heading. For instance, I don’t know how to travel from my house in...

Ben Johnson

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