You’ve probably heard the merits of A/B testing for quite a while — it seems to be one of those topics that digital marketers just can’t seem to stop yapping about. But that’s...
Email marketing boasts an incredible return on investment—with $38 in ROI for every dollar spent—making it much more cost effective than nearly any other marketing tactic....
Web personalization is a marketing and optimization technique that is often misunderstood. On one side, you have those who look at it as a silver bullet, something you can...
Recently, when a TV program I was watching took a commercial break, I decided to open up Spotify on my phone. The app informed me that a band I like was coming to my town soon....
Whether we realize it or not, social proof affects all of us. Think back to a time you were invited to a party. Before attending, you probably thought through the scenario in...
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