Ben Johnson

HEAD OF CONTENT, PROOF

Conversion Optimization

Customer Churn: What Is It? And How Do You Reduce It?

Churn is the number most entrepreneurs don’t like to talk about. But it’s an incredibly important growth metric for SaaS businesses! It might seem like it has a small marginal...

Ben Johnson
Marketing

The 9 Best Email Marketing Software Services for Your Business (2021)

Is email dead? It seems like digital marketers have been asking this question for years. And despite the emergence of new channels such as live chat, chatbots, messenger bots,...

Ben Johnson
Lead Generation

Lead Scoring: The B2B Guide to Targeting the Best Prospects

If you are in a position to implement a lead scoring system, take a moment to pat yourself on the back. You’ve built a business that can help many people, potential customers...

Ben Johnson
Startups

How to Get Your Podcast on iTunes New and Noteworthy

In this episode of Founder Fridays, our CEO & founder Dave Rogenmoser is joined by yours truly, Ben Johnson, to discuss the launch strategy behind our growth marketing podcast,...

Ben Johnson
#ScaleOrDie

Colin Nederkoorn, CEO of Customer.io, on why knowing your customers is the key to growth

Customer.io is a SaaS product that allows companies to create, manage, and send all of their messages between their apps & their customers. The software solves a common headache...

Ben Johnson

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