Ben Johnson

HEAD OF CONTENT, PROOF

Conversion Optimization

Behavioral Segmentation Defined + 6 Examples of It in Action

There is no one size fits all marketing strategy, so every marketer practices some form of audience segmentation. Sophisticated companies segment by age, income, and location to...

Ben Johnson
Conversion Optimization

The Top 33 Call to Action Examples That Make Customers Click

In a world where the average landing page converts at just 2.35%, businesses need to do everything they can to stand out. One key way to reduce your bounce rate and keep users...

Ben Johnson
Startups

MRR: Your Guide to Monthly Recurring Revenue for SaaS (2020 Update)

Successful SaaS businesses track many different performance SaaS metrics. But, if pressed to single out one number that indicates whether their business has traction and...

Ben Johnson
Marketing

42 Growth Hacking Tools Every Growth Marketer Needs to Know

You’re a tinkerer, an experimenter, a marketer with the chops to understand engineering and product. The kid that grew up playing with legos and somehow knew their way around a...

Ben Johnson
Conversion Optimization

Customer Churn: What Is It? And How Do You Reduce It?

Churn is the number most entrepreneurs don’t like to talk about. But it’s an incredibly important growth metric for SaaS businesses! It might seem like it has a small marginal...

Ben Johnson

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