Ben Johnson

HEAD OF CONTENT, PROOF

Conversion Optimization

Social Proof: What Is It, Why It Matters, and How Do You Use It?

Whether we realize it or not, social proof affects all of us. Think back to a time you were invited to a party. Before attending, you probably thought through the scenario in...

Ben Johnson
Lead Generation

This B2B Lead Generation Map Can Improve Your Funnel [Infographic]

Without a map, it’s hard to know how long a trip will take. You can get lost, and you can forget where you’re heading. For instance, I don’t know how to travel from my house in...

Ben Johnson
Conversion Optimization

70 Conversion Rate Optimization Tools for a Crazy Conversion Increase

Looking for a way to instantly boost your conversion rate? We found 68. Software can be both a blessing and a curse. It’s supposed to make your life easier, but sometimes, there...

Ben Johnson

Stay in the loop.

Join our newsletter to get our insights before anyone else.