Startups
How We Saw 27% More Signups by Personalizing Our Signup Funnel
Let’s talk about how we are driving traffic to our site, and then the new funnel that we are building with Experiences that sends people through the funnel and creates...
Startups
Dave Rogenmoser
Startups
The Experience Era is Upon Us
In this article, I want to share with you all this huge shift that I’ve been noticing in marketing as I’ve studied the recent trends in the field. I really believe that we are...
Startups
Confession of a Recovering MRR-obsessed Startup
I’ve got news to share with you: I used to be MRR-obsessed. That was how Proof started, but I’m recovering, I’m reforming my old ways, and now we are working daily to be more...
Startups
7 Shifts I’ve Made from Marketer to CEO
Today, Proof is right at 17 employees, and we launched a little over a year and a half ago. In this quick transition, it’s gone from just three of us kind of hacking away, to a...
Startups
Why Core Values Are Your Secret Weapon
I want to talk about core values, the importance of building core values into your business, and how we created eight company core values that we will pretty much die for here...
