Marketing
Cost Per Acquisition Guide: The Cost Per Acquisition Formula
As a marketer, you have a long list of items to keep top of mind. You’re running ads, writing copy, optimizing keywords, managing writers, planning events, establishing...
Marketing
Ben Johnson
Marketing
How To Calculate Conversion Rate: The Conversion Rate Formula
There might not be a term thrown around more often by marketers than conversion rate. And it’s for good reason – conversion rate is everything for a business that operates...
Marketing
What Is Growth Marketing? (And Why You Need It)
Over 500,000 new businesses start in the US every year, and over 200 billion dollars is collectively spent on marketing each year. In such a crowded environment, it can be hard...
Marketing
The 14 Best Marketing Automation Software Tools
Widespread automation is coming soon to a neighborhood near you. In the near future, self-driving trucks will move tons of products down our highways and employee-less stores,...
Marketing
Cost Per Lead (CPL): Formula To Calculate Your Cost Per Lead
A successful marketing strategy has many components, but the overall efficacy always boils down to one question: Are you acquiring new customers in a cost-efficient manner? It’s...
