Marketing

Marketing

8 Customer Acquisition Strategies to Acquire New Customers

In the most simple terms, customer acquisition can be explained as the process of gaining new customers. However, generating a regular stream of new customers is not an easy...

Sam Makad
Marketing

The 22 Best Marketing Books to Read in 2020

For even the most gifted marketers, natural intuition isn’t enough. People have been in your shoes before, and at least one of them has come up with a better solution than you...

Ben Johnson
Marketing

8 Biggest Marketing Fails of All Time

The best marketers know what not to do.  A good way to avoid mistakes is to look at the stunning amount of marketing fails that global brands have made over the past few...

Ben Johnson
Marketing

Cost Per Acquisition Guide: The Cost Per Acquisition Formula

As a marketer, you have a long list of items to keep top of mind. You’re running ads, writing copy, optimizing keywords, managing writers, planning events, establishing...

Ben Johnson
Marketing

How To Calculate Conversion Rate: The Conversion Rate Formula

There might not be a term thrown around more often by marketers than conversion rate. And it’s for good reason – conversion rate is everything for a business that operates...

Ben Johnson

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