All marketers know the value of the email list. It’s an owned channel. It’s not subject to uncontrolled phenomena like search engine algorithms or the popularity of a social...
There’s no easy way to say this: there’s just too much noise in the world of email. So many automated emails invariably end up in the Promotions Tab on the inbox and that is...
Web personalization is a marketing and optimization technique that is often misunderstood. On one side, you have those who look at it as a silver bullet, something you can...
Recently, when a TV program I was watching took a commercial break, I decided to open up Spotify on my phone. The app informed me that a band I like was coming to my town soon....
Marketers and CEOs are constantly learning — it’s a necessity in today’s world. When technology changes on a daily basis, knowledge is what helps you and your company stay ahead...
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