Drew Housman

Contributor, Proof

Conversion Optimization

21 Pricing Page Design Secrets for More Conversions

The pricing page is an underrated asset for a SaaS business. It’s a chance to experiment, to optimize, and even to have a little fun. It’s also the last thing a potential user...

Drew Housman
Lead Generation

Why Personalized Content is the New Standard in Marketing

Consumers get savvier every year, and it’s not always easy to grab their attention. That’s a big reason why the web is moving toward increasing levels of personalized content....

Drew Housman
Conversion Optimization

Behavioral Marketing Secrets: How to Get More Customers Clicking

Recently, when a TV program I was watching took a commercial break, I decided to open up Spotify on my phone. The app informed me that a band I like was coming to my town soon....

Drew Housman

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