Drew Housman

Contributor, Proof

Marketing

SAAS Business Metrics You Need to Track

By any metric you look at, software as a service (SaaS) companies are booming. SaaS IPO’s are happening at a torrid pace, revenue per employee at top SaaS companies has eclipsed...

Drew Housman
Marketing

How To Market & Sell To Millennials (from a Millennial)

Millennials are often maligned for being an entitled group of young people who all want participation trophies just for getting out of bed. The reality, of course, is more...

Drew Housman
Marketing

What Is Growth Marketing? (And Why You Need It)

Over 500,000 new businesses start in the US every year, and over 200 billion dollars is collectively spent on marketing each year. In such a crowded environment, it can be hard...

Drew Housman
Conversion Optimization

Cost Per Lead (CPL): Formula To Calculate Your Cost Per Lead

A successful marketing strategy has many components, but the overall efficacy always boils down to one question: Are you acquiring new customers in a cost-efficient manner? It’s...

Drew Housman
Conversion Optimization

9 Awesome Benefits of Website Personalization

The World Wide Web launched back in the early 1990s as a way for anyone with a computer and an internet connection to access vast amounts of information. It quickly blossomed...

Drew Housman

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