Startups
The Birth Of “Customer Powered Marketing”
Your startup can be obsessed with a lot of different things. You can be competitor obsessed, culture obsessed, investor obsessed, and even ping-pong obsessed. At Proof, we want...
Dave Rogenmoser
Co-founder & CEO, Proof
Dave Rogenmoser
Startups
The Inside Scoop on Planning the Inaugural Proof Camp
When I think of great companies, there’s one thing that sets them light-years ahead of their competition. It’s not their product, it’s their people. And how do these companies...
Updates
Introducing Conversion Cards: A New Way to Maximize Conversion Rates
When is the most effective moment to show your visitors a call to action?. Answer: At peak excitement Whether they have just had an “Ah-Ha!” moment after watching your video or...
Startups
Life After Y Combinator & Why We’re Moving To Austin
The last 3 months have been a whirlwind. Personally, I’ve grown more as an entrepreneur during Y Combinator than I had in a long time. We were pressed, squeezed, and challenged...
Conversion Optimization
Case Study: How We Increased Conversion Rate 53% Using “Hot Streaks”
Holy Conversions Batman! The Results are in! An increased conversion rate is what we live for at Proof. We test, we tweak, we iterate. Yet, most of the feature updates we create...
