Ben Johnson

HEAD OF CONTENT, PROOF

Marketing

8 Biggest Marketing Fails of All Time

The best marketers know what not to do.  A good way to avoid mistakes is to look at the stunning amount of marketing fails that global brands have made over the past few...

Ben Johnson
Traffic

Cost Per Acquisition Guide: The Cost Per Acquisition Formula

As a marketer, you have a long list of items to keep top of mind. You’re running ads, writing copy, optimizing keywords, managing writers, planning events, establishing...

Ben Johnson
Conversion Optimization

How To Calculate Conversion Rate: The Conversion Rate Formula

There might not be a term thrown around more often by marketers than conversion rate. And it’s for good reason – conversion rate is everything for a business that operates...

Ben Johnson
Marketing

The 14 Best Marketing Automation Software Tools

Widespread automation is coming soon to a neighborhood near you. In the near future, self-driving trucks will move tons of products down our highways and employee-less stores,...

Ben Johnson
Conversion Optimization

The 12 Best Landing Page Builder Softwares for 2020

Traffic and conversion are core to any digital marketer’s job — the two main goals of the job are to drive people to a site and then make sure they take action on-page while...

Ben Johnson

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