Ben Johnson

HEAD OF CONTENT, PROOF

Marketing

51 Digital Marketing Tools Used By Experts In The Field

To accomplish any job, you need the tools for your trade. An accountant would be helpless without Quickbooks and Excel. A carpenter can’t construct a house without a saw and a...

Ben Johnson
Lead Generation

19 Exit Intent Popup Examples to Increase Conversions

Do you like popup ads? Most people don’t, and popups often get a fairly bad wrap. This might be a bold statement, but I absolutely love popups. I think they’re one of the most...

Ben Johnson
Marketing

The 22 Best Marketing Books to Read in 2020

For even the most gifted marketers, natural intuition isn’t enough. People have been in your shoes before, and at least one of them has come up with a better solution than you...

Ben Johnson
Marketing

8 Biggest Marketing Fails of All Time

The best marketers know what not to do.  A good way to avoid mistakes is to look at the stunning amount of marketing fails that global brands have made over the past few...

Ben Johnson
Traffic

Cost Per Acquisition Guide: The Cost Per Acquisition Formula

As a marketer, you have a long list of items to keep top of mind. You’re running ads, writing copy, optimizing keywords, managing writers, planning events, establishing...

Ben Johnson

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