All marketers know the value of the email list. It’s an owned channel. It’s not subject to uncontrolled phenomena like search engine algorithms or the popularity of a social...
There’s no easy way to say this: there’s just too much noise in the world of email. So many automated emails invariably end up in the Promotions Tab on the inbox and that is...
Web personalization is a marketing and optimization technique that is often misunderstood. On one side, you have those who look at it as a silver bullet, something you can...
When you logged into Proof this morning, you may have noticed a slightly different look and feel to the app. It’s the same experience you know and love, but we’ve launched some...
When I think of great companies, there’s one thing that sets them light-years ahead of their competition. It’s not their product, it’s their people. And how do these companies...
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