Startups

MRR: Your Guide to Monthly Recurring Revenue for SaaS (2021 Update)

Successful SaaS businesses track many different performance SaaS metrics. But, if pressed to single out one number that indicates whether their business has traction and...

Ben Johnson
Conversion Optimization

Customer Churn: What Is It? And How Do You Reduce It?

Churn is the number most entrepreneurs don’t like to talk about. But it’s an incredibly important growth metric for SaaS businesses! It might seem like it has a small marginal...

Ben Johnson
Marketing

The 9 Best Email Marketing Software Services for Your Business (2021)

Is email dead? It seems like digital marketers have been asking this question for years. And despite the emergence of new channels such as live chat, chatbots, messenger bots,...

Ben Johnson
Lead Generation

Lead Scoring: The B2B Guide to Targeting the Best Prospects

If you are in a position to implement a lead scoring system, take a moment to pat yourself on the back. You’ve built a business that can help many people, potential customers...

Ben Johnson
Marketing

What It Takes to Build a Credible SaaS Website Your Visitors Can Trust

Every SaaS business wants to increase their sales, revenue and customer loyalty (I’m betting you do, too). The first path companies take to achieve these goals is offering...

Julia Samoilenko

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