Marketing
Smart Content: What is it? And why does it matter?
I frequently see online ads that feel like they are reading my mind. One day I’ll consider buying new sunglasses, and boom, the next day I see an ad for a pair I like. While...
Marketing
Ben Johnson
Marketing
6 Ways to Use Live Chat to Boost Conversion Rates
Of all of the people on the internet, 79% of them would click on a live chat window if it populated on their screen. That is such a large number of users that it seems simply...
Marketing
How to Make an Online Giveaway Successful with Social Proof and FOMO
Getting people to do something is getting harder and harder. In today’s hyper-competitive environment, there needs to be an excellent reason for people to take action. Whether...
Marketing
The 5 Best WordPress Related Posts Plugins
If you’ve ever dabbled in the world of Content Marketing or SEO, you’re all too familiar with the numerous hacks and proven strategies that marketing “experts” are constantly...
Marketing
14 Marketing Automation Workflow Recipes to Save Hours of Time
As marketers, we rely heavily on our marketing stack and we have to make sure we choose it very carefully. What exactly is a marketing stack? According to Optimizely, a...
