To accomplish any job, you need the tools for your trade.

  • An accountant would be helpless without Quickbooks and Excel.
  • A carpenter can’t construct a house without a saw and a drill.
  • A salesman needs a phone and a CRM to make calls and close deals.

The same case applies to digital marketers! To drive traffic to a site,  convert that traffic, and ultimately retain customers, digital marketers rely on various software tools.

Today, there are thousands of options when evaluating software for your marketing team. And most successful companies rely not just on one tool, but a suite of digital marketing tools to grow their business.

So what are the best digital marketing tools?

Rather than simply telling you what we think, we turned to digital marketers from various industries for their favorite digital marketing tools. Then we asked them two questions:

  1. Why do you like the product?
  2. What specific benefit has the software provided to your business?

While there was some overlap in responses, we were surprised by the variety of tools that we received. Some online marketers highly valued SEO and SEM while other valued productivity more highly.

Without further ado, here’s the list:

51 Digital Marketing Tools Trusted by the Experts

To help you quickly find what you’re looking for, we’ve separated this post by strategy. Use the following links to quickly jump to a section.

Digital Marketing Analytics Tools

1. Mixpanel

It’s really easy to use and set up. It gives me deeper insights into my analytics than anything else.

It gives me a holistic view of how my marketing is performing in addition to Google Analytics. When I tag campaigns with UTMs, I can see the performance of it all the way through to purchase and retention.”

Sid Bharath, Saas Marketing Consultant @

2. Hotjar

“One of my favorite digital marketing tools is Hotjar — it’s an analytics & feedback program that allows marketers to track user behavior on the site. The program helps you identify the information behind behavior by leveraging powerful tools like site heatmaps, screen recordings of your user and surveys/feedback polls. As a digital marketer, having a tool like this helps me measure the effectiveness of a website design while allowing me to build solutions that increase conversion of the site! I’ve been using it in our latest e-commerce launch of MSafe, a direct-to-consumer home safe brand.”

Dean DeCarlo, President @ Mission Disrupt

Digital Marketing Tools for Conversion, Marketing Automation, & Personalization

3. HubSpot Forms

HubSpot Forms starts out free and is, for the most part, without any big limits on the free version

(you can make as many forms as you want with as many fields as you desire. As many leads as you want can pass through). It automatically syncs to HubSpot CRM (also free), but you can also integrate easily with other CRMs or email marketing tools. The best lead capture form out there.”

Alex Birkett, Growth Marketing Manager @ Hubspot

4. Proof

“Have you ever decided to eat at a restaurant because the line stretched out the door? While it doesn’t necessarily mean the food is incredible inside — there’s a good chance that it is. Why else would people be waiting? The queue is good enough Proof to trust the restaurant.

This concept is called social proof — it’s the psychological phenomena that our own behavior is impacted by the influence of the actions, attitudes, and beliefs of other people (online or in-person).

Proof takes this concept and applies it to the web. By displaying recent activity notifications of others on your site, Proof is able to create a fear of missing out and encourage users to convert. The software is easy to install and can help boost your conversion rate on pages across your site. We’ve specifically used the product internally to boost our conversion rate on our homepage and high-impact landing pages.”

Austin Distel, CMO @ Proof

5. PersistIQ

“This tool allows you to load in a list of prospects and build campaigns to reach out to them by email and phone. It basically takes the act of writing a personal email and supercharges it while tracking results. It has automation features that save you a good deal of time while keeping everyone you reach out to organized in the system. You’re still sending personalized emails – but the path to doing so is fast-tracked and equipped with reporting. Best used for ABM (Account-Based Marketing) campaigns where there is a common theme among your prospects so you can send similar emails out.”

Pros: Time savings. Low cost. Fairly simply to learn how to use.

Cons: You’re still selling to people via email which will be an immediate turnoff for some. Prospecting and building your list of contacts still takes quite a bit of time.”

Colton DeVos, Marketing Specialist @ ResoluteTS

6. Marketo

Marketo is one of our marketing team’s go-to tools with two simple goals: generating leads and staying top-of-mind for our clients. It was the best solution to help us scale our automated nurtures, landing pages, and ultimately, conversions.”

Jenna Weinerman, Marketing Director @ Updater

7. ActiveCampaign

“This program allows you to develop nurture tracks or sets of email responses based on actions they perform on your website. It saves you a TON of time especially if your website has a lot of visitors who download eBooks, sign up for webinars or free consults or typically fill out forms. You can also integrate it with your CRM so that there is a handoff from marketing to sales if the visitor reaches a certain point in the engagement.

Pros: Cuts down on time required to respond and follow up with every inquiry. Has a ton of features for A/B testing and contact scoring. Cons: It takes a bit of time to set up. There is a cost to this digital marketing tool but well worth it if you invest the time to use correctly.”

Colton DeVos, Marketing Specialist @ ResoluteTS

8. Mailerlite

Mailerlite is a mass mailing platform that we use quite often to reach out to our customers. It’s easy to use and provides a lot of functionality for the price. Moreover, you can easily copy a previous email campaign and tweak it using the simple drag and drop functionality saving you a lot of time and effort.”

Zygimantas Jacikevicius, Marketing Manager @ Wiseteam

9. Unless

“We’ve all seen the power of personalizing the web experience of each visitor based on a set of actions, data and behaviours. Yet, for most SMBs it is still quite hard to implement basic personalization on a WordPress site.

Unless gives us an easy access to present different content based on a set of behavioral conditions such as behaviours, time, weather, location, etc.

One simple setup we often do for clients is to present a lot of trust elements to new visitors (client logos, testimonials, awards, number of clients, years in business, etc). But, for existing/browsing visitors this information becomes redundant. With this plugin, we can easily hide that info after a few pages. This almost always leads to an increase in conversion rate for returning visitors.”

Julien Raby, CEO @ Combustible

10. Zoho SalesIQ

“There are many live chat softwares and plugins you can add to your website. Zoho offers a free version that comes with many features including pre-programmed responses, visitor insights and lead scoring, real-time tracking, and has a web and mobile interface where you can engage with your website visitors. The layout and design from both the front end and back end of this live chat are crisp and intuitive. Just another way to engage with your visitors and convert them into customers.

Pros: Increased monthly conversions through the website. Has visitor tracking so you can see who is routinely re-visiting your website.

Cons: You need to have someone dedicated to answer queries as they come in. You can get people pushing sales on you in return.”

Colton DeVos, Marketing Specialist @ ResoluteTS

11. MailChimp

“MailChimp is a must-have for any marketing team looking to boost conversions and effectively reach their consumer base with an email campaign. MailChimp also makes ad campaigns easier and more effective while also creating more appealing landing pages. The user-friendly marketing tool has helped us create a flexible email campaign that proved to be significantly more successful than our previous efforts. After switching to MailChimp, we saw our open-rate jump to around 25% with a click-rate of 5%.”

Nate Masterson, Marketing Manager @

“Mailchimp has always been my go-to and the most valuable tool for me as a digital marketer. I love it because it helps me deliver succinct marketing messages directly to my audiences without having to dip too deep into my marketing budget. It allows me to create and disperse targeted messaging easily, especially recently as we launch our bedding line, Saatva Dreams. We can reach our audience about new products and developments quickly through our Mailchimp initiatives.”

Harrison Doan, Director of Analytics @ Saatva Dreams

12. Leadfeeder

“Just signing up for the Leadfeeder free trial had us hooked instantly. Its use is straightforward: Leadfeeder matches your website visitors’ IP with the company they belong to. It’s a great tool for lead generation as it informs you of the companies and brands that went on to your website, with added info such as what pages they looked at, or the time they browsed the site. Another cool thing is that it suggests contacts within the company, so you also save time on prospection work.

Leads visiting your site are usually comparing you with competitors. So starting the discussion during this process, your chance of being selected above your competitors drastically go up. It’s also one step closer to understanding what makes prospects tick in your favor rather than your competitors’ during their selection process. It’s been a great success for us so far.”

Thibaut Davoult, Growth Engineer @ Livestorm

13. ContactOut

ContactOut is like an email search engine on steroids. There’s plenty of ways to hunt down email addresses these days. But if I need to reach out to important influencers or do blogger outreach campaigns, ContactOut seems to find the emails that other methods do not (and I’ve tried all the tools out there). The monthly use limit for free users is also really generous. It’s the marketing tool my team and I default to when we simply must get the right contact details for the right person, and has been key to both our marketing and team-building efforts.”

Patrick Chen, Co-founder @

14. Pardot

“My favorite marketing software tool is Pardot. This marketing automation software allows me to see in-depth reporting on all of my landing pages, emails, PPC, and social media campaigns. I also use Pardot to create quick and easy mobile responsive landing pages to promote our white papers, ebooks, etc. Using this product has allowed my marketing team to identify our best leads, measure which campaigns, content, and designs give us the best engagement, and provides insight on how we stack up next to our competitors.”

Jackie Tihanyi, Digital Marketing Specialist @ Fisher Unitech

15. Nickelled

“Nickelled is a popular choice for marketers who can’t or don’t offer free trials of their product. Using 100% code-free guides, companies can offer a guided tour inside their platform or service, delivered via email or launched from their homepage.

With a Nickelled tour, marketers can ‘show and tell’ their product without being in the same room, with no need for the end-viewer to register or sign-in. This means that potential clients can get an idea of how the application looks and feels before they take the next step, such as requesting a demo.”

Nicholas Holmes, Marketing Director @ Nickelled

16. Albacross

“Albacross is a lead generation tool that tells you who’s visiting your website, and how to reach them. And you don’t need any coding skills or technical experience to use this tool. If you’re a marketer, you’ll get access to plenty of stats, including data on which website pages your leads are the most interested in. The best part? Once you set up your Albacross account, it’ll work like clockwork. You’ll have fresh leads delivered to your inbox every single day, without any action on your part!”

Oksana Chyketa, Marketing Specialist @ Albacross

Digital Marketing Tools for Design, Social Media, and Video

17. Canva

Canva is a free design tool that lets you make sleek and professional looking graphics really quickly. You can upload images, icons, and your logo to help customize the graphics you make. Its super easy to use and anyone (even people with no design experience) can quickly pick it up.

We use Canva extensively to make infographics and gifs for our website and for our social media posts. It’s a great way to make branded, eye-catching graphics that get interactions on social media and show up in Google Image search.”

Lauren Hilinski, Digital Marketing Specialist @ Shred Nations

18. Tube Buddy

“One of our core agency services is video strategy & YouTube growth. We use Tube Buddy for YouTube channel management and aspects of reporting. Tube Buddy’s channel backup is amazingly helpful and is easier to organize then reports straight from YouTube. We use many digital marketing tools, and layer data for reports and analyses, but Tube Buddy alone is hugely powerful. The competitors’ tool helps us keep an eye on channels our clients compete with and it can let us know if they are starting to rank for search terms we target. The card, end screen templates and the bulk copy and replace functions you find in the business manager saving us countless hours when are doing massive updates.”

Joshua Wethington, Managing Director @ Push ROI, Inc.

19. Upfluence

“Any digital marketer looking to scale influencer marketing needs to consider using software.

Upfluence is just one of many SaaS out there for influencer marketing. What’s remarkable is that these kinds of professional tools can turn a single marketer into a full-on agency.

At our company, we use Upfluence software on a daily basis to host campaigns for our clients and to identify and vet our own influencers. Before it would take us a whole week to gather enough information to launch a campaign. Now we can start multiple campaigns in 15 minutes. By leveraging this technology, we’ve been able to branch out into an agency: we manage influencer campaigns for Fortune 500 companies and major media agencies like OMD, HAVAS, and Publicis.

Regardless of your marketing goals, tools like these can help. When selecting a software solution, consider the following criteria: diversity of the database, the metrics that are available, outreach options, the versatility of compensation (i.e. sampling), and of course, results tracking.”

Nicolas Miachon, CMO @ Upfluence

20. Buffer

Buffer is my favorite digital marketing tool. I use it for scheduling my posts on various social media platforms (FB, Twitter, G+ et. al.). It is quite intuitive and very easy to use. I prepare a content calendar for the week and use Buffer to schedule posts on Monday. At the beginning of next week, I check how my posts have performed across different social media platforms.

I save a lot of time by using Buffer. I can manage scheduling and stats analysis for all my social media platforms at one place.

Praveen Malik, Blogger @ PM by PM

21. Iconosquare

Iconosquare is a social management tool that provides businesses and social media users with detailed analytics to identify the best type of content to share. This helps to boost your social media presence and grow a bigger and more engaged following. Iconosquare offers information including your best performing content and your best performing times to post. For instance, interior design images posted at 7pm on Mondays may be your best performers, achieving higher likes, comments and subsequent follows. Iconosquare also allows you to monitor competitors and provides in-depth data relating to their social media accounts. This, in turn, helps you to build a more informed social media strategy.”

Amy Kilvington, Content Marketing Manager @ Blinds Direct

22. Hootsuite

“Over the past couple of months, our marketing team has been investing in and dedicating time to the launch of our new website We have utilized different digital marketing tools and tactics to aid our inbound marketing strategy.

Some of the tools that my team has incorporated to aid our digital marketing strategy include Active Campaign, Biteable, and Hotjar. However one of our favorite software that we use would be Hootsuite.

We like this software because it monitors all of our social media platforms at once and also provides post updates, review responses, and connects with all your customer’s platforms you could possibly think of. The software also allows us to share information very easily through a plug-in which you can utilize in sharing through all your social media platforms simultaneously.

Hootsuite has had a positive impact with our business through the increase in web traffic. Because Hootsuite allows us to post in all social media platforms at specific times, my team and I created a social media calendar and implemented Hootsuite to follow this calendar in order to post at specific times throughout the day. Therefore we engage and have the most conversions possible with Hootsuite’s automatic postings at times of our choosing. We also use Hootsuite to listen to what other people are saying. For example, when someone posts a specific keyword that is similar to what we are using in our posts, we can look at their post and use the information to make our posts better than our competitors.”

William Hyland, Digital Marketing Specialist @ Inside Sales Solutions

Google Tools for Digital Marketing

23. Google Search Console & 24. Google Analytics

“These two go hand in hand – they’re probably the single most powerful tools for anyone interested in optimizing for search. These tools will give you insights into where your traffic is coming from, how potential customers are searching for and discovering you, and how you’re performing over time. With respect to Search Console, one example of its use in your SEO strategy is to identify traffic opportunities by sorting keywords that drive the most clicks but have a ranking of 6-10.

If you’re already generating traffic through these keywords and you aren’t in the top 5, focusing your efforts on improving content and citations on the pages that rank for these queries will lead to growth in organic traffic. There are a whole range of amazing insights that GSC can provide and with the latest release, webmasters are provided with data going back 16 months.”

Marc Nashaat, SEO & Digital PR Consultant @

25. Google Forms

“For a small business on a budget the expense of paying for a survey service, just to be able to send a survey once in a while, is not a worthwhile expenditure. This is where Google Forms, a free form builder we use for collecting data online, comes in.

Our last customer feedback campaign was set up by making a survey using Google Forms that was then sent out to our whole user base via email. We wanted to measure customer satisfaction, locate customer pains, get ideas for new features and get a detailed overview of our direct competition.

The surveys are easy and fast to create — it didn’t take us more than an hour to create a survey with 16 questions that branched out based on user reply. The data can be analyzed in two ways – you can either use the visual report provided by Google forms (which includes various charts and graphs) or you can export the data and make your own in-depth analysis.

The data we got in this way was priceless — not only do we now have a precise plan for our future updates, but we also identified customers to interview in depth later on.”

Marina Dolcic, Marketing @ Morningscore

26. Google Alerts and 27. Google Trends

“Google Alerts is a simple tool for up-to-date information on your niche. You can set a predefined keyword and new content related to that keyword will be notified you via email.

Another simple, but effective tool is Google Trends. It can help track the trends in your niche and see what’s trending before starting or investing in a campaign. You can also check interests in specific regions.”

Affan Ilyas, Brand Strategist @ BestVPN

28. Google Data Studio

“Our recent favorite tool on the SEO and CRO team is Google Data Studio. We started experimenting with it last year as a better way to offer reporting, and about 6 months ago transitioned all our client reporting onto the platform.

Data Studio is powerful because you can blend data sources from multiple datasets—Google Analytics, Search Console, Google Ads, Bing Ads, Facebook Ads… you get the idea.

Clients love the reports because they provide a great overview of how their campaigns are performing in an easy-to-understand format.

Implementing Google Data Studio has benefitted us in two important ways. It has allowed us not only to automate but also to centralize our PPC and SEO reporting around a single tool. More importantly, our clients are benefitting from better reporting. They love the visual, interactive, and real-time nature of the reports.”

Ben Hicks, Director of SEO @ Chicago Style SEO

Digital Marketing Tools for Keyword Research, SEO, and SEM

29. Moz Pro

“Search Engine Optimization analytics is vital to understand and track, from learning about new keyword opportunities and advancements to tracking backlink profiles and building links to increase domain authority. I have used multiple SEO tools and Moz has come out on top because of their algorithmic page authority tracking and SERP tools.

You can research a keyword and find the generic difficulty, but then you can take it a step further and look at the page authority scores of the top organic ranking results. Moz helps determine which pages you should emphasize and which keywords to target. Moz is the complete SEO tool. It helps roadmap exactly what you need to do, and shows the results along the way.”

David Barbour, Co-founder @ Vivio Life Sciences

30. Moz Open Site Explorer

“Link building is an essential SEO practice that needs to be continually practiced to ensure success in building a digital presence for your site. We like this product because it allows us to input the URL of the page we are tracking, and it delivers an extensive report on all sites that have linked back to us.

This tool does all the work for us by providing an analysis on link building and ensuring that users can find us on a variety of different sites. The specific benefits this tool provides is generating an overview of the inbound and outbound links of the inputted URL. It also lets you create a CSV file to export of all those links. The CSV file provides a detailed report of the links found for that domain, as well as domain authority, page authority, and whether the link is dofollow or nofollow. These metrics are important to follow when determining the relevance of the links that are connected back to the domain you are analyzing. With Moz’s Link Explorer tool, our agency is able to successfully follow backlinks and the effects it has on the site.”

Arya Bina, CEO @ Kobe Digital Company

31. Ahrefs

“I like this product because it allows me to accurately see the link profile of any website including competitors as well as their top-performing content and what keywords they’re targeting. A number of other features are available on Ahrefs such as Keywords Explorer, through which you can see which keywords you should incorporate in content and their ranking system which assigns a numeric rating to individual URLs and domains. The Ahrefs team is highly receptive to feedback from their marketer users and regularly posts useful tutorials and articles to improve your SEO game.

One benefit provided by Ahrefs is their exportable report of broken backlinks. They alert you to an incoming link pointing to an “error 404” page of a target website so that you can reach out to the linking site and ask that they update the link. This has helped Fundera re-earn tons of links, which is nothing to scoff at. Researching on Ahrefs which content earns more links on average has also helped direct some of Fundera’s content development, one of the core parts of our business.”

Nicolas Straut, Content Marketing Associate @ Fundera

32. SEMRush

“This is a paid tool and helps a digital marketer audit a website, analyze traffic, analyze competitors in the same category/industry, analyze competitor ads, and find their pages which generate traffic.

Of late, Google Adwords has broadened the broad search results in its AdWords tool, making keyword generation for Digital Ads a painful and inefficient process.

The SEMRush keyword tool helps by generating buying intent specific keywords. In our analysis, Return on Ad Spend(ROAS) by keywords generated through SEMRush has been 2X of the keywords generated through Google Adwords.

SEMRush also helps in content marketing by generating topics with the search volume for specific keywords. It provides a template for the content generation with specific guidelines on keywords to include in the content and reference sources that can be reviewed before writing the content. This makes content writing a piece of cake.

Bye Bye to topic research! Content writers can save a lot of time due to this tool.”

Rajnish Rajpal, Founder @

33. Unbounce

“I love the product because it’s easy to use, and it’s built specifically for PPC & generating leads. Creating website pages that are different and dynamic can be complicated if you’re hardcoding, and creating landing pages for PPC campaigns can take too long. With this drag and drop functionality and pre-built templates, it makes it so much easier!

The benefits have been amazing! Not only am I able to create dedicated landing pages with dynamic text (text that changes depending on customer location, etc.), I can also create lead flows (with exit intent) that increase conversion rates for ebooks, white papers, etc. With all this functionality on top of creating dynamic landing pages, it’s one of the most powerful tools I use as a marketer. It’s very SEO friendly, and also compresses photos automatically. Plus it allows you to connect with many third-party apps to be notified of leads and add to your MQL flow.”

Moises Cardenas, Director of Digital Marketing @ Mountaineer Technology Consultants

34. Screaming Frog

“My go-to tool for any and all things related to technical SEO. This is where SEO starts, before any link development, or content marketing. Ensuring your website is search-engine friendly, and well optimized is critical to any SEO campaign. Screaming Frog is a tremendously powerful web crawler that provides an exorbitant amount of information about the architecture, content, and metadata for pages on your site. It can be used to uncover technical issues, click depth, analyze metadata and more.”

Marc Nashaat, SEO & Digital PR Consultant @

35. SE Ranking

“I love the SE Ranking SEO platform as it has everything I need to create both relevant and engaging content.

SE Ranking has over 30 tools on one platform that help our content team find the best topics and keywords, analyze our competitors’ content, check whether our blog posts are optimized for certain queries, find relevant sites to share our content to, and even schedule and auto post our social media content…”

Anastasiia Khlystova, Content Marketing Manager @ HelpCrunch

36. Keywords Everywhere

“I’ve tried (and continue to use) lots of SEO tools and marketing assistance software, and while all of them can be immensely useful, I’m finding the one thing I can’t live without is the Keywords Everywhere Chrome plugin. Anytime you enter a search, in any field – not just in Google – it’ll quickly display the term’s monthly search traffic, CPC, and competition.”

Slavik Boyechko, Founder @

37. Mangools

“One of my favorite marketing tools is Mangools — a cloud-based SEO research and tracking application. The tool offers a clean and simple interface for doing keyword research and allows you to track the ranking of your content marketing pages. It also offers a link analysis utility to scan relevant channels for ideas, and a website auditing tool to track your domain authority and inbound backlinks from other websites.

While it lacks a few of the bells and whistles that SEO industry standards like MOZ and SEMRush have to offer, Mangools is comparatively available for a more affordable rate than its competitors. It also has an easier interface to navigate (in my opinion), making it a great choice for beginners who want to get started with SEO based marketing activities. As far as benefits go, the application has helped us immensely in developing an effective inbound marketing strategy to ensure our customers can find us online. As a startup company, we’ve been able to target keywords that aren’t as heavily saturated, to ensure that our efforts aren’t being wasted on creating content that won’t reach our target audience. The bottom-line result has been a massive increase in organic traffic over the past 3 months, with some of the highest conversion rates we’ve seen from any of our marketing channels.”

Kyle Strong, Marketing Coordinator @ Tradogram

38. Majestic

“This tool allows me to instantly make a decision on the strength of a website based on the links pointing to it.

When evaluating a client’s website, it allows me to gain quick insight to the links pointing to it (not just the good, but the bad!) helping me make decisions when it comes to strategy. The Chrome tool will give the root and specific URL strength, and allows me to dig deeper to the individual links pointing to a specific URL. With link-building being a vital element to SEO, having Majestic in our toolbelt allows us to make data-driven decisions with ease.”

Lee Dobson, Head of Strategy @ Bulldog Digital Media

39. Nightwatch

“Nightwatch is an SEO tracker of the next generation, designed for forward-thinking companies and agencies focused on scaling. You can analyze and dig deeper into your SEO performance data to gain important insights about your search visibility. It offers advanced segmentation, filtering abilities, customizable reports, advanced data visualizations and much more.”

Aljaz Fajmut, CEO @ Nightwatch


“As the digital marketing director for an agency, my job revolves around helping my clients connect with their target audience. When performing keyword research for an SEO campaign, I really want to find those long tail keywords that can help drive traffic sooner rather than later, that signal some sort of buyer intent and keywords that someone would use to find one of my clients. I find using as a great way to research the phrases/questions the audience actually uses when performing a Google Search. AnswerThePublic is like Google auto-suggest on steroids. I can tailor our content to rank for these questions which is even more important in the age of voice search.”

Brian Winum, Digital Marketing Director @ MaxPlaces Marketing

“I love using Answer The Public for researching content ideas. It’s a free digital marketing tool that lets you search for a topic then shows you questions that people are asking about all over the internet. It can help with creating content that people actually want to read.”

Laura Cabrera, Digital Marketer @

Digital Marketing Tools for Productivity

41. Trello

“One of my favorite software tools at the moment is Trello. I’m a marketing team of 1 right now at a fast-growing B2B SaaS startup and I have more projects going on than I can keep up with. Trello helps me keep track of each project that I’m juggling and move them through the different stages of work from start to finish.

I’ve found that if I don’t have a visual representation of the status of each of my projects, something inevitably falls through the cracks. So Trello has helped me stay on top of all the marketing activities I need to be doing.”

Emil Shour, Director of Demand Generation @ Chili Piper

42. Ontraport

“As a startup founder with an inbound marketing background, I realized the need for having a system to help with my list building, a system to capture payments, a system to organize my notes and a system to do email outreach. Normally, the pathway would be to get a handful of the best-in-breed systems and use an integration software to cobble everything together. Ontraport, however, handles all the core inbound marketing and business functions under one roof and saves me a lot of time.

One specific benefit Ontraport provided my business (Hill Gaming Company) is allowing me to easily follow up with prospects that I met leading up to my product launch and organizing all the media companies I was reaching out to get publicity. Instead of just organizing these relationships in an Excel sheet, Ontraport allowed me to send automated follow-ups and to take notes on those records.  So when I did reach out in person via phone call or even a personalized email, I had context. I had a hugely successful conversion on opportunities met at product demos to those who supported me on Kickstarter for my launch and I have no doubt Ontraport helped facilitate that success.”

Casey Hill, Founder @ Hill Gaming Company

43. Builtwith

“If we see a functionality on a website that we like, but that has the characteristics of a plugin, we always refer to It is a free site that allows us to easily see the tools or plugins that site is using.

This insight has exposed us to new plugins that could easily enhance a client website and at times we have impressed prospective clients with the knowledge gained by reverse engineering a competitors website.”

Paul O’Meara, President @ Jupiter Compass

44. Yesware

“Yesware works in the background of the email service that you utilize, showing you additional insights of your recipients. So, you can begin to use the software instantly and concentrate on your marketing goals rather than learning the software.

The CRM team at GoodFirms uses Zoho mail and Gmail for all business communications with the clients. Yesware’s BCC email feature generates a unique email address for each team member in our Zoho CRM account. With this email address, we automatically pull in all the emails sent to our leads and contacts through the affiliated team member’s various email accounts belonging to different email clients in one space (Zoho CRM). This helps us communicate faster and smoother without having to navigate to different email accounts. Thus, generating a higher number of conversions from the leads obtained.  If I can help you in any other way with regard to this topic or others in the future, I would be happy to do so.”

Kim Smith, Content Marketing Manager @ GoodFirms

45. Slack

Slack is a social platform for the company, which handles all the departments individually. We have different departments so we use a single software for handling our customers. As a marketer, we have distributed all the necessary work into different channels. For instance, a graphic designer has a specific channel in which he or she handles all the necessary queries related to its work.”

Syed Irfan Ajmal, Founder @ SIA Enterprises

46. Wordable

Wordable lets you upload Google Docs to WordPress in like 10 seconds. If you use WordPress and you write a lot, it’s a no-brainer in terms of productivity. What could be a bigger waste of time than uploading and formatting something you’ve already written and formatted?

Get rid of that step by using Wordable.”

Alex Birkett, Growth Marketing Manager @ Hubspot

47. Boomerang for Gmail

Boomerang enables you to temporarily remove messages from your inbox and be reminded of them later. This really helps you focus on the task at hand, without getting distracted by other things on your to-do list. You can also use this app to write an email and send it at a scheduled time later.”

Jon Nastor, Founder @ Hack the Entrepreneur


“My favorite digital marketing tool is I like it because you can type a business name on this platform and discover interesting contact information, such as manager emails. It’s a great platform to connect with highly influential people online.”

Gregory Golinski, Head of Digital Marketing @

49. CallRail

CallRail gives my clients an affordable way to track and monitor call activities from their advertising efforts. Whether calls are coming in from Google Ads, their website, or even offline actions such as direct mail or other print advertisements, CallRail gives us a streamlined way for us to track, monitor, and evaluate these efforts to determine which channels are driving the best ROI.

One of the biggest benefits of CallRail is the hundreds of thousands of dollars we’ve saved by using it to help us cull out the junk calls stemming from our AdWords campaigns. We listened to the call recordings and look for commonalities. With proper implementation, we tracked the calls back to specific keywords that drove a high volume of conversions, yet upon further review, we found that the many of the calls were simply unrelated. By leveraging CallRail’s tools, we discovered just how big of an issue unrelated calls were, and we were able to take immediate corrective action.”

Wes Marsh, Director of Marketing @ DigitalUs

50. Airtable

“We have lots of video productions going on at once, sometimes up to 30 at a time. We love Airtable because it makes it easy to customize out project management, by letting us change fields, automate processes and share with our team, so everyone stays on track.

We tried a lot of different nifty project management tools, both free and paid. It seemed that one did a lot of things, but was missing simplicity and others were too simple, without a lot of features. Once we found Airtable and started using it, we haven’t looked back. We like to call it ‘Google Sheets on Steroids’ since it acts as a spreadsheet, but every column can do a lot more like being able to attach files to a field, assigning tasks and other custom things. Since using it, we have become a lot more productive and organized. Best of all, our clients have benefited since we now get all out videos delivered on time or earlier!”

Mike Vannelli, Head Producer @ Envy Creative

51. Wiseteam

We use our task and project management software called WiseTeam. It’s a great tool to plan out your overall marketing strategy, budgets and break it down into smaller activities and tasks. And it’s great for being more productive and organized at work.

Zygimantas Jacikevicius, Marketing Manager @ Wiseteam

Digital Marketing Tools Are Always Changing

There you have it! Our comprehensive list of digital marketing tools for 2019 — straight from the mouth of industry experts.

Think we left a tool off the list? Have a suggestion for a new tool?

We know marketing moves quickly. Help us keep this list current by leaving a comment if you discover a tool that you think should be on this list!