Brian Skewes

Conversion Optimization

How Savvy Marketers Use Emotional IQ to Boost Conversion Rates

Consumer wants and needs constantly shift in response to current world events. In uncertain times, like a global pandemic, people long for comfort and security. They want...

Brian Skewes
Conversion Optimization

Loss Aversion Theory: the Secret Sauce Behind Social Proof

Loss Aversion Theory is a complicated way of saying something pretty simple: we hate to lose what we have more than we like gaining something new. This idea has been around long...

Brian Skewes

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