BACK TO
Personalization statistics: 25 things every marketer should know
   

Personalization statistics: 25 things every marketer should know

Personalization, it’s all the rage in marketing these days.

You see it everywhere: in the marketing emails you get in the days leading up to Cyber Monday, in hyper-relevant CTAs on landing pages, and in digital display ads across the web. At Proof, we’re constantly covering the newest trends in personalization because it’s central to the problem we’re helping growth marketers solve: increasing conversion rates for their online businesses.

If you give the right message to the right visitor at the right time, you’re more likely to convert your prospect through the funnel.

And it makes intuitive sense, right?

Consumers like seeing content and messaging that’s relevant to their wants & needs. And as social creatures, humans are begging for validation that we’re doing the right thing.

Our software, Proof Experiences, helps B2B SaaS brands better segment and personalize their messaging on their websites. From our perspective, we have been able to witness much of what’s happening across the experimentation, CRO, and personalization industries.

That made us curious — why exactly are brands turning to personalization? Does it move the needle? Where is it most effective? And why?

We’ve been putting together a list of personalization statistics, and today we want to share our observations with you.

Without further ado, here are our findings…

25 personalization statistics you should know

Consumers expect personalized experiences when shipping online

  • More than 85% of users expect and accept personalization as a part of their online retail experience.
  • 91% of consumers are more likely to shop with brands that provide relevant offers and recommendations.
  • 71% of consumers express some level of frustration when their shopping experience is impersonal.
  • 63% of consumers expect personalization as a standard of service.
  • Over 78% of consumers will only engage with offers if they have been personalized to their previous engagements with the brand.

There’s a willingness to pay more when personalization is used

  • Personalization reduces acquisition costs as much as 50%, lifts revenues by 5-15%, and increases the efficiency of marketing spend by 10-30%.
  • Increasing personalization across multiple channels can increase overall consumer spending by up to 500%.
  • 77% of consumers have chosen, recommended or paid more for a brand that offers a personalized service or experiences.
  • 87% of companies see a lift in key metrics (such as conversion rates, engagement rates, or average order value) when they employ personalization.
  • 80% of respondents indicating they are more likely to do business with a company if it offers personalized experiences.

Marketers are starting to catch on, but still face a difficult challenge when personalizing

  • Sixty-three percent of high-performing companies say that they are completely focused or very focused on personalizing experiences for customers.
  • 89% of digital businesses are investing in personalization.
  • 63% of surveyed marketers cited data-driven personalization as a difficult to execute tactic.
  • 98% of first-time visitors are unidentified.
  • Less than 10% of tier 1 retailers believe they are highly effective at personalization.

Personalizing the whole website is essential

  • More than half of consumers (57%) are okay with providing personal information (on a website) as long as it’s for their benefit and being used in responsible ways.
  • Personalized CTAs convert 202% better than default call to actions.
  • 77% of marketers believe real-time personalization is essential.
  • Personalized home page promotions influenced 85% of consumers to buy while personalized shopping cart recommendations influenced 92% of shoppers online.
  • The top five benefits of personalization include increased visitor engagement (55%), improved customer experience (55%), improved brand perception (39%), increased conversion rates (51%) and increased lead generation and customer acquisition (46%).

Email personalization is one of the most effective channels for personalization

  • The ability to segment email lists and individualize email campaign messaging are the most effective personalization tactics for 51% and 50% of marketing influencers respectively.
  • Recipients are 100.95% more likely to click on emails from segmented campaigns than non-segmented campaigns.
  • Emails with personalized subject lines are 26% more likely to be opened.
  • Personalized emails deliver 6x higher transaction rates and revenue per email.
  • 71% of consumers believe personalized experiences would influence their decision to interact with emails.

Now you can see why personalization is a topic that gets us so pumped at Proof. We hope you found these personalization statistics informative as you think about integrating these tactics on your own site.

If you’re interested in learning how you can get in on the tactics and techniques used by top B2B marketers, take a look at Proof Experiences.