Marketing

Marketing

Customer Segmentation Examples

Think you know customer segmentation? Maybe not. If you’re still working with demographic customer data, you’re leaving stacks of money on the table. Traditional customer...

Dave Rogenmoser
Marketing

B2B Lead Generation Strategies

When it comes to generating leads for your B2B business, there’s no room for a basic cookie-cutter approach. What works for a telecommunications company won’t necessarily work...

Dave Rogenmoser
Marketing

How to Create Personalized Landing Pages that Convert Like Crazy

You may only get one chance to earn business from a potential customer. Don’t blow it on a generic landing page. Website personalization is the key to increasing conversions. ...

Austin Distel
Marketing

Hyper personalization: what is it? and how do you do it correctly?

We’re all used to personalization in marketing these days. It can be as simple as pulling a customer’s email into a subject line — or calling out a company’s unique industry on...

Ben Johnson
Marketing

Personalization statistics: 25 things every marketer should know

Personalization, it’s all the rage in marketing these days. You see it everywhere: in the marketing emails you get in the days leading up to Cyber Monday, in hyper-relevant CTAs...

Ben Johnson

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