Conversion Optimization

Conversion Optimization

The Beginner’s Guide to Web Personalization

Web personalization is a marketing and optimization technique that is often misunderstood. On one side, you have those who look at it as a silver bullet, something you can...

Alex Birkett
Conversion Optimization

Behavioral Marketing Secrets: How to Get More Customers Clicking

Recently, when a TV program I was watching took a commercial break, I decided to open up Spotify on my phone. The app informed me that a band I like was coming to my town soon....

Drew Housman
Conversion Optimization

Social Proof: What Is It, Why It Matters, and How Do You Use It?

Whether we realize it or not, social proof affects all of us. Think back to a time you were invited to a party. Before attending, you probably thought through the scenario in...

Ben Johnson
Conversion Optimization

Case Study: How We Increased Conversion Rate 53% Using “Hot Streaks”

Holy Conversions Batman! The Results are in! An increased conversion rate is what we live for at Proof. We test, we tweak, we iterate. Yet, most of the feature updates we create...

Dave Rogenmoser
Conversion Optimization

70 Conversion Rate Optimization Tools for a Crazy Conversion Increase

Looking for a way to instantly boost your conversion rate? We found 68. Software can be both a blessing and a curse. It’s supposed to make your life easier, but sometimes, there...

Ben Johnson

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