Dave Rogenmoser

Co-founder & CEO, Proof

Startups

First Principles Theory: How To Think Like the Greatest Minds in the World

The most successful minds in the world have one thing in common: they think a whole lot about how they think. Often times, they turn to a framework to help add order to their...

Dave Rogenmoser
Startups

Is Y Combinator Worth It? A Founder’s Experience

How did we get in? What it’s really like? Is Y Combinator worth it? Those are the questions I get asked the most after doing Y Combinator a year ago. If you don’t know what YC...

Dave Rogenmoser
Startups

How We Saw 27% More Signups by Personalizing Our Signup Funnel

Let’s talk about how we are driving traffic to our site, and then the new funnel that we are building with Experiences that sends people through the funnel and creates...

Dave Rogenmoser
Startups

The Experience Era is Upon Us

In this article, I want to share with you all this huge shift that I’ve been noticing in marketing as I’ve studied the recent trends in the field. I really believe that we are...

Dave Rogenmoser
Startups

Confession of a Recovering MRR-obsessed Startup

I’ve got news to share with you: I used to be MRR-obsessed. That was how Proof started, but I’m recovering, I’m reforming my old ways, and now we are working daily to be more...

Dave Rogenmoser

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