Personalization
Personalization vs customization
Personalization and personally customized content are today’s most important marketing watchwords. Separately and together, they measurably improve engagement, conversion, and...
Austin Distel
Austin Distel
Conversion Optimization
How to Create Personalized Landing Pages that Convert Like Crazy
You may only get one chance to earn business from a potential customer. Don’t blow it on a generic landing page. Website personalization is the key to increasing conversions. ...
Conversion Optimization
Case Study: 15 SaaS Companies Using Proof to Boost Conversions
Across the board, SaaS companies struggle with converting website visitors into qualified leads, product demo registrees, and new users. And it’s not just small, new-to-market...
Updates
Product Update: 24-Hour Campaign Metrics Are Now Live on Your Account
Happy Tuesday Proof Customers! First of all, I hope you’ve been enjoying Summer so far. We’ve been getting settled in our new hometown of Austin — eating tacos 🌮, riding...
Updates
Product Update: Increase Conversions with Exports & Click-Through URLs
Hello from beautiful Austin 👋 This has been a monumental week here at Proof. We’ve grown our team 50%, moved our HQ to Austin, TX, and today we launched two new product...
