Alex Birkett

Growth Marketing Manager, Hubspot


How to Build an Email List — 9 Quick and Smart Tactics from the Pros

All marketers know the value of the email list.  It’s an owned channel. It’s not subject to uncontrolled phenomena like search engine algorithms or the popularity of a social...

Alex Birkett
Conversion Optimization

The Beginner’s Guide to Web Personalization

Web personalization is a marketing and optimization technique that is often misunderstood. On one side, you have those who look at it as a silver bullet, something you can...

Alex Birkett

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