Hyper personalization: what is it? and how do you do it correctly?
We’re all used to personalization in marketing these days. It can be as simple as pulling a customer’s email into a subject line — or...
Marketing
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Personalization statistics: 25 things every marketer should know
Personalization, it’s all the rage in marketing these days. You see it everywhere: in the marketing emails you get in the days leading up...
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5 Advanced Content Personalization Strategies to Try
In this day and age, everyone knows it’s all about getting personal. The old motto, “it ain’t personal, it’s just business” doesn’t apply...
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How to Write the Perfect Marketing Proposal
Starting a marketing agency isn’t hard, but turning that business into a successful company is really difficult. As an agency owner, there...
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What Is One-To-One Marketing? Everything You Need to Know
“The aim of marketing is to know and understand the customer so well that the product or service sells itself.” — Peter Drucker With that...
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How Webinars and Social Proof Create Powerhouse Lead Generation
I was scrolling through Twitter and saw a tweet from a colleague, sharing it was getting colder and she was so happy to be snuggled up...
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The 13 Account Based Marketing Software (ABM) Tools You Need to Know
So, you’ve decided to incorporate an account based marketing strategy. You’ve heard about how it can increase conversions, reduce ad spend,...
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Account Based Marketing: The Ultimate Guide for Marketers
The most successful high-end restaurants don’t get popular by promising to have the biggest portions at the lowest prices. Usually, they...
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8 Customer Acquisition Strategies to Acquire New Customers
In the most simple terms, customer acquisition can be explained as the process of gaining new customers. However, generating a regular...