6 Pricing Strategies for Your Digital Product
If your background is in marketing, then you’re likely familiar with the four Ps: product, place, promotion, and price. When it comes to...
Marketing
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5 Things to Know When Selling to Millennials (from a Millennial)
Millennials are often maligned for being an entitled group of young people who all want participation trophies just for getting out of bed....
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12 Ways to Improve Your Site’s SEO for Free (Or Nearly Free)
To the average business owner or marketer without a lot of experience in search engine optimization (SEO), diving in head first can seem...
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How to Build an Email List — 9 Quick and Smart Tactics from the Pros
All marketers know the value of the email list. It’s an owned channel. It’s not subject to uncontrolled phenomena like search engine...
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8 Marketing Fails You Have to See to Believe
The best marketers know what not to do. A good way to avoid mistakes is to look at the stunning amount of marketing fails that global...
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Cost Per Lead (CPL): Getting Started With This Important Metric
A successful marketing strategy has many components, but the overall efficacy always boils down to one question: Are you acquiring new...
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How To Calculate Conversion Rate: The Secret To More Revenue
There might not be a term thrown around more often by marketers than conversion rate. And it’s for good reason – conversion rate is...
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Making Your Automated Emails More Human: What You Need to Know
There’s no easy way to say this: there’s just too much noise in the world of email. So many automated emails invariably end up in the...
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47 Digital Marketing Tools Used By Experts In The Field
To accomplish any job, you need the tools for your trade. An accountant would be helpless without Quickbooks and Excel. A carpenter can’t...